Color for plastic injection molded parts can make a big difference in the success of your product. For consumer products, different colors and appearances can help differentiate your offering from those next to it on the shelf (or website). The right color for a product can trigger the subconscious, emotional response that takes a person from “just looking” to “must have.” Color, when used the right way, can also help strengthen and unify your branding strategy to build your reputation in the eyes of your target audience.
Let’s face it: There’s a lot that can go wrong during the injection molding process. If you’re an experienced engineer or an entrepreneur who has dealt with injection molding before, you probably already know this. Also, if you’re just starting and researching options to bring your idea to reality, it’s an important fact to remember.
For most of our biggest investments — both in our personal and professional lives — regular maintenance is often at the forefront of our minds. Think about your car, your house, maybe some of your appliances — we want to ensure that we stay ahead of any problems and catch any major issues before they arise, so we engage in regular upkeep and “checkups” to make sure that everything is operating as it should be.