Amid the excitement of a new product launch — or even earlier in the product development cycle — it’s all too possible for a key step or two to get lost in the shuffle. Unfortunately, skipping even a relatively minor step can create a big hiccup in your launch, and can potentially create problems with your product and sales down the line. Remember, a product launch is much more than just “launch day” itself. The entire process — from concept to manufacturing and distribution — is all part of launching a new product. That’s why it’s key to take advantage of the resources at your disposal, in order to provide as many safeguards as possible against neglecting a critical launch step. As one of those resources, review the product launch checklist:
Failure of your injection molding part can prove to be one of the most costly production issues that you can encounter. Not only must you absorb the cost of rejected pieces, it’s likely that you’ll also need to adjust the design of your product to be more conducive to the plastic injection molding process. Aside from this additional R&D time and expenditure, this means new tooling costs as well. As the direct costs add up, your time to market is also drawn out longer and longer, creating a double-whammy to your bottom line.
When you have a new product idea that you’ve been mulling over for months or years — mentally designing it, tweaking concepts, playing with features and functions, and perfecting your vision — you’re ready to jump right into it when you make the entrepreneurial leap to making your product a reality. Working off all those built-up ideas — and passion — can be a big help in making your first product-development experience comparatively easy.