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Plastic Pelets

Three Tips For Color Control In Plastic Injection Molding

Color for plastic injection molded parts can make a big difference in the success of your product. For consumer products, different colors and appearances can help differentiate your offering from those next to it on the shelf (or website). The right color for a product can trigger the subconscious, emotional response that takes a person from “just looking” to “must have.” Color, when used the right way, can also help strengthen and unify your branding strategy to build your reputation in the eyes of your target audience.

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