Color for plastic injection molded parts can make a big difference in the success of your product. For consumer products, different colors and appearances can help differentiate your offering from those next to it on the shelf (or website). The right color for a product can trigger the subconscious, emotional response that takes a person from “just looking” to “must have.” Color, when used the right way, can also help strengthen and unify your branding strategy to build your reputation in the eyes of your target audience.
Let’s face it: There’s a lot that can go wrong during the injection molding process. If you’re an experienced engineer or an entrepreneur who has dealt with injection molding before, you probably already know this. Also, if you’re just starting and researching options to bring your idea to reality, it’s an important fact to remember.
Whether you’re a budding entrepreneur or an established business, launching a new product is both exciting and challenging. While your status in the marketplace, your standing as a business, and even your reasons for launching a new product may be different, the principles underpinning how to make a product successful are often the same.